Tag Archives: foreclosure

Real Estate Market

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Every time you turn on the news, it’s doom and gloom for real estate all around the country.

And certainly… the news is not good by and large throughout most of the country, BUT… believe it or not, there are pockets that are alive and doing VERY WELL, just like when most of the country was in vertical growth, there were pockets with record foreclosures!

The key is being able to know where those markets are BEFORE everybody else does.

Let’s look at what could happen if you found the markets before your competitors did?

Okay, so the media is telling everyone how terrible the market is. Homeowners are hearing this and realizing that it’s not going to be easy to sell. Plus, with the mortgage industry as it is, financing is going to be harder and harder in the months and years to come. So… we’re talking MOTIVATED sellers. And no news outlet in their right mind would actually say that a particular market is booming! Continue reading →

The Amazing Race: Real Estate Edition!

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I know that rule #1 in real estate is not to get attached to a piece of property! However, when it’s your own home, the rules change! And that’s what happened to me.

I bought my home in Coral Gables back in 2003 and absolutely fell in love with it. It was an old spanish home with unique architectural elements and it was absolutely perfect for me. In fact, it even had a converted carport that I used for my office so that my work didn’t creep into my entire living space (as it has in my new home!)

In 2005, I bought another house… This time, in West Palm Beach a block from the water. The house itself was not my dream house, but I loved the location. I could even put my own sailboat in the water at the end of the street (which I never got around to). I decided to move to West Palm Beach because I was doing more real estate in the area and didn’t want to keep both houses as active residences. I did go back and forth for the first 18 months and just didn’t want to do it anymore. So, I rented it for just about a year and a half. Continue reading →

Integrated Streams of Income?

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Listen to Lou Castillo’s “Online RE Empire HERE (In this 90 minute interview, Lou reveals how YOU CAN have multiple streams of income with real estate as the foundation)

I remember back about 5 years ago when the whole “Multiple Streams of Income” was all the rage. But, even then… I thought, “Hmmm. How in the heck is anyone supposed to learn 4 VERY DIFFERENT businesses at the same time?”

I consider myself pretty good at multi-tasking and taking on multiple projects at the same time, but when you’re trying to…

 

… Learn the RE business;
… Figure out how to write ebooks and put them online;
… Speak publicly;
… Understand the stock market; and

… Choose a network marketing company

all at once, it’s no doubt that you wind up running in circles, never really getting ANYTHING accomplished. I know from first hand experience. I would go to a seminar or an event and I would want to come home and do EVERYTHING! I remember starting Continue reading →

Capturing Your Web Visitors

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By now you know that you need a website, blog or some sort of web presence, I hope!

But, it’s simply not enough to have a website if you’re not getting visitors and/or not getting visitors to leave their information so that you can follow up with them. So… how do you capture their info?

Nowadays, it’s easier said than done. You see, several years ago, you could pop a page on the web, tell someone they couldn’t go anywhere until they gave you their information and that was it. But now, people are tired of spam and junk mail and don’t want to give out their email address if they don’t “know” what’s on the other side. Not to mention, just about everybody I know has an entirely separate email account for forced opt ins

So… how do you get your visitor to give you their PRIMARY name and email?
You’ve got to give them something SO irresistible or so unique, that they’d be stupid to say no to your offer.

Here are a couple of unique ideas for things you can offer to your niche market: Continue reading →

Why Bankruptcy?

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by Mark Klee & Caryn McKinney

Answer #1: Niche Marketing = Less Competition and Greater Profits. As a real estate investor, perhaps you’ve figured out how easy it is to be unfocused in the real estate investment business. That being the case, my partner, Mark Klee, and I want to help you understand the incredible profits available to you by doing business in a NICHE market – particularly one that MOST investors are afraid to go after – bankruptcies. It’s not brain surgery to realize that any market with less competition will also offer you greater opportunities for amazing profits!

You should also realize that if you’re NOT in a niche market, you’re fighting all the other investors for the same FSBOs, MLS listings, and wholesale deals from whatever resources you have. So why not at least check out this bankruptcy niche that most investors are, indeed, afraid to tackle?

Answer #2: Market conditions are ideal Check out the following basic facts on our current market conditions and you’ll start to see how ideally the stage is set to work with quality bankruptcy leads.

  • In many areas of the country, investors are finding greater competition for fewer deals.
    Continue reading →

How to Use "Language" to Influence People

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My name is Bill Twyford. I’ve been in the business for little over eight years, and I’ve done almost 850 transactions. I’m very, very assertive. My specialty is communication–talking to homeowners and talking to banks.

So let’s start with some embedded commands. Embedded commands are patterns of language that bypass conscious reasoning and speak directly to the subconscious mind. Embedded commands influence people at the subconscious level. This allows you to direct people to take specific actions.

They will also have specific thoughts and will generally do whatever it is you want them to do. The subconscious is in a constant search for patterns. One command is not a pattern. You have to bombard your customer with command after command after command.

Your brain is always analyzing what’s going on around you. It’s trying to find similar things from your past and trying to line them up. The subconscious mind has stored millions and millions of conversations with other human beings. These conversations have become so routine, that the mind has virtually fallen asleep. Continue reading →

Assumptive Language Patterns

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By Bill Twyford

Having a firm grasp on language patterns will help you close more deals. In addition to using embedded commands, which are word groups that order you to do something, you must incorporate assumptive language patterns into your vocabulary. Assumptive language patterns assume the outcome of what you are asking.

When doing short sales you can ask the bank the same question, two different ways. Read both sentences and see which one you believe to be more assumptive:

  • Hi, my name is Bob and I was wondering, do you do short sales?
  • Hi, my name is Bob. I am working on a short sale for the property located at 123 Elm St. The loan number is #34777. Where do I need to fax my short sale package so that you can go ahead and get this deal approved?”

    • We are assuming the bank is going to say yes to our short sale, instead of wondering if they short sale at all.Let’s look at another example of assumptive language patterns you can use when speaking to homeowners: Continue reading →

    Housing Bubble: Fact or Fiction?

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    The housing bubble has been inflated because of the media… PERIOD!

    Think about it. People watch the nightly news or pick up a copy of their local newspaper and it’s “doom and gloom” everywhere you turn!

    But do you remember back a few years ago when it was “the hottest real estate market” in history? The truth of the matter is that the “housing bubble” that everyone was panicking over is more hype than it ever was reality!

    If you actually take just a few moments to do a little research and come to your own conclusions, you’ll see that the media is defining our market not necessarily the facts.

    Sure… no one would disagree that the housing market has slowed across much of the country and that some areas are harder hit than others. Of course, if you’re in one of the areas that was hardest hit, you still may very well be feeling the pinch. Continue reading →

    5 Steps to Successful Real Estate Marketing

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    There are essentially 5 steps to being successful in real estate marketing. Before we go into the 5 steps of real estate marketing, I want to encourage you to become a student of marketing. The moment that you are able to find your own deals – on demand – the more money you will make! It’s a direct correlation. When I started out in real estate, I didn’t understand how to “really” market for deals. I was depending upon real estate agents, local real estate investing groups, etc. I did a lot of deals, but I realized I wasn’t making the kind of money I knew I could in estate.

    Follow these five steps to successful real estate marketing and you’ll be on your way to filling your own funnel full of five-figure deals.

    1. Define Your Target Market:
      You must be focused… If you run in too many directions, focusing on too many real estate markets, you’ll always be skipping around, never getting ahead. You need to learn overcome objections; you need to know how to handle the different situations that arise. Once you master one market, then you can duplicate your system across market after market. For instance, you may choose to start working with foreclosures or out of state owners. Once you get the real estate marketing system in place for one, add the other. Then, you can simply duplicate it over and over again!The single most important thing to remember is that you MUST target motivated sellers…. PERIOD. Continue reading →