Assumptive Language Patterns

By Bill Twyford

Having a firm grasp on language patterns will help you close more deals. In addition to using embedded commands, which are word groups that order you to do something, you must incorporate assumptive language patterns into your vocabulary. Assumptive language patterns assume the outcome of what you are asking.

When doing short sales you can ask the bank the same question, two different ways. Read both sentences and see which one you believe to be more assumptive:

  • Hi, my name is Bob and I was wondering, do you do short sales?
  • Hi, my name is Bob. I am working on a short sale for the property located at 123 Elm St. The loan number is #34777. Where do I need to fax my short sale package so that you can go ahead and get this deal approved?”
  • We are assuming the bank is going to say yes to our short sale, instead of wondering if they short sale at all.Let’s look at another example of assumptive language patterns you can use when speaking to homeowners:

    • Are you ready to sign the contract so we can get going, or do you want to think about it for a few days?
    • After speaking with me this evening, obviously you are ready to get started. Sign the contract, so I can get you what you want in the time you need it, won’t that be great?

    Homeowners in distress want to told what to do. They want and need someone else to take over and make decisions for them. If you come across as weak or insincere, they will have no confidence in you. The more assertive you are, the better they feel about working with you.

    Let’s look at another example assumptive language patterns:


    Unless you feel motivated, you’ll never decide to work with me, which means you’ll never get out of your situation and that’s not what you want, is it? Imagine how great it will feel to sleep again without the stress of foreclosure looming over your head. Let’s do the right thing and sign these papers so we can get started, okay?

    The underlined words are embedded commands. Embedded commands are word groups that subconsciously order people to do something. Feel motivated, is a command. Work with me, is a command. Do the right thing, is a command. Sign these papers, is a command. When used in a sentence, these commands motivate others to do as you say. See if you can think of several commands on your own. Write them down, repeat them everyday, and begin using them. You’ll begin to notice that people will become easier to work with.

    In order for you sound strong when using assumptive language and embedded commands you must do four things:

    1. Pause before the embedded command
    2. Speak louder on the embedded command
    3. Down-swing on the embedded command
    4. Pause after the embedded command

    Practice the above example by pausing, speaking louder, down swinging, and pausing again on the commands. See how much stronger you sound?

    Great sales people assume everything. Every time you have the opportunity to speak with a bank or distressed homeowner, use strong language patterns. As you become more comfortable with these new language patterns, your sales will increase.

    The banks like to work with experienced investors. Distressed homeowners also like to work with someone they feel can truly help them. Many homeowners are skeptical to begin with. If you can give them a sense of comfort, you’ll win them over every time. Perception is reality. If they think you have power, you do. If they think you’re an imposter, they’re right.

    Many investors worry that if they begin using stronger language patterns that homeowners will know or feel that they are being pushed. Folks, I’d venture to guess that before you read this article, you were not aware that these language patterns existed. The average person has no concept of language patterns and will never feel “sold.”

    As you drive in your car the next few days, listen to the radio ads. Because radio does not have the luxury of being visual, it must use language patterns to attract customers. Now that you are aware of it, you’ll notice that every ad has embedded commands as well as assumptive language patterns.

    To improve your language skills, start by asking every question in a way that will produce a positive outcome.

    Old way: Are you ready to sign the deed?
    New way: Obviously, you are ready to sign the deed, aren’t you?

    Trust me, it won’t sound corny and people will feel confident working with you.

    3 thoughts on “Assumptive Language Patterns

    1. Richie Perrotta

      Excellent use of lanquage pattern of sales . It finds out what the bank or lender or buyer is planning and nudges them to get off the fence and not delay things indefinitely. Thanks

    2. Jeanne Villamil

      Hey, I do agree with the need to be confident and to sound like you know what your doing and that your ready to do business..but honestly, when I am talked to like this from a sales person…it turns me off completely and I get angry at the attempt to manipulate me. Then again, maybe most people aren’t as sensitive as me in this regards.

    3. Madison homes for sale

      Interesting article. I’m a very assertive and confident Realtor but sometimes fear I could come across as too pushy and therefore don’t always ask the hard questions (did I just contradict myself or does it just sound that way? lol). I just used this technique on someone who’s been sitting on the fence for the last few weeks and it worked pretty well. I got an appointment which will determine whether or not she moves forward with listing her house – which is a lot more promising than the other conversations we’ve had in the past. Sometimes you just need an answer one way or the other so you can move on with your life!


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