Tag Archives: real estate investing

Is Your Real Estate Website Getting Results?

Most people are getting this wrong when it comes to using the Internet in their real estate business. This goes for investors AND real estate agents alike.

The thing is… it’s not their fault. They don’t know any better.

Let me use a story to illustrate this point…

Last week, a friend of mine wanted to “run something by me” to see if it was a good fit for some stuff we’re doing with investors and agents. In a nutshell, it was a guarantee of a page 1 listing in Google in six months or less.

At first, that sure sounds like a big promise, but there’s more to the story and if you don’t know what to ask, then it could either be a total waste of time or money… OR both!

There are a few things that you want to know the answers to…

#1. Who CONTROLS the Website?

In other words, do you own the website and all of the information? Or are you simply getting a “landing page” on someone else’s site? SO, if you stop paying the monthly fee, is your site wiped off the map, or worse… handed over to someone else?

#2. What keywords/keyword phrases will I show up for on page 1 of Google?

It’s real easy for someone to promise you page 1 of Google, but you’ve got to know what you’re getting to page one of Google FOR!

I could promise you page one of Google for the keyword phrase: “3 ways to find buyers online”. But, is that REALLY going to accomplish your goal(s)? Maybe, maybe not. It depends on what you’re looking to do. If you’re marketing to find pre-foreclosure needs, probably not.

But the point is, page 1 of Google is not for anything and everything related to your website. It is for one specific keyword or keyword phrase.

See #1… If you CONTROL the website yourself, you can have dozens, even hundreds or thousands of “pages” come up on page one of Google for specific keywords.

And YOU want to CONTROL what keywords you’re coming up under on page 1 of Google and you may want to come up for SEVERAL keyword phrases.

#3. What is the PURPOSE of the website (or individual landing pages)?

You’ve got to take a few minutes and think about the types of people you want to attract to your website based on your business. Are you looking for:

  • Motivated sellers?
  • People facing foreclosure?
  • People looking for fixer uppers?
  • People looking for INFORMATION on real estate investing?
  • Credibility to support your marketing campaigns?
  • Etc.

Your website, or at the very least your pages, should be very different for each of these types of leads.

#4. Is your site designed for lead capture?

It’s amazing to me to see the number of real estate sites out there that are just plain junk. They do absolutely NOTHING to capture prospects and provide you the opportunity to follow up with them.

According to the National Association of Realtors® 2009 “Profile of Home Buyers and Sellers”, 90% of all homebuyers use the Internet as a source of information.

And of those, 77% drive by the property prior to ever contacting an owner or agent to see the interior. This means, that you’ve got to capture their contact information to follow up with them or risk losing the lead.

#5. Are you actively generating traffic to your website?

Unfortunately, too many people believe the old adage, “If you build it, they will come.” That is simply NOT the case when it comes to the Internet. You must advertise and market the site consistently. The marketing doesn’t have to be difficult or time consuming, but you must do it. PERIOD.

Sure, if you set your site up properly from the ground up, you will have “some” traffic, but you simply won’t get enough to build a business.

It’s also essential to understand that your website is really your HUB. There are lots of other spokes, so to speak, that are a part of your online presence including social media, content marketing, classified advertising, and more.

So to recap…

It is CRITICAL to have an online presence if you want to be doing anything in real estate these days. PERIOD.

Over 90% of all homebuyers start their search online (and for motivated sellers, the numbers are also comparable).

When it comes to your website, you MUST:

  1. CONTROL your own website…
  2. Understand the basics of KEYWORDS and KEYWORD PHRASES and how to effectively use them in your web marketing strategy…
  3. DEFINE the purpose of your website (and/or individual pages on your site)…
  4. Ensure your site is optimized for LEAD CAPTURE
  5. Actively GENERATE traffic to your website…

To use this article on your own website, include the following:

Looking to use the Internet CORRECTLY in your real estate business?

Visit http://realestatemoneymagnet.com to get my HANDWRITTEN Money Magnet Model and a Comprehensive video that explains each magnet! You’ll discover how to SUCCESSFULLY use social media for you real estate business. You’ll also learn the 2 real estate social media sites you MUST be using if you’re serious about leads!

Probate Investing Simplified Real Estate Course

This real estate course introduces students to the basics of probate investing and how to get your probate marketing campaigns up and running quickly.

This training, you’ll discover:

  • The SPECIFIC “Probate Profit System” that will teach you to dig up mounds of money and create a continuous cash-flow into your bank account — month after month after month… all in just minutes each week.
  • How to PINPOINT the Probate Decision-Makers — without wasting your time or talking to the wrong people. (It all comes down to this person/persons).
  • How to effortlessly and automatically fill your Probate pipeline with proven — time tested — marketing tactics and strategies (yes, there is a specific process, yet most real estate investors don’t have a clue)…
  • 5 specific ways to generate ADDITIONAL INCOME without spending another nickel (PLUS… these additional income streams actually help you get MORE PROPERTIES!)
  • How to avoid the mistakes your competitors are making and DOMINATE THE MARKET by increasing the number of motivated probate leads flowing into your pipeline, negotiating better deals with more equity, and closing more contracts…
  • …And many many more proven secrets that will help you create your family’s very own economic stimulus plan!

Course contains: 67+ page digital training guide, audio training, probate investing blueprint & process map, unlimited deal review, private probate interview, 7 ways to find buyers training.

PLUS… Probate letter campaign training video. (Learn how I create – and implement – my probate investing marketing campaign)

Training created by Heather Seitz, Real Estate Training Academy

Probate Investing Simplified Real Estate Investing Course - Order

Should I Invest In Real Estate Today?

Lately, I’m finding that lots of my successful – non-real estate investor – friends are wanting to get their foots in the door with real estate investing. This is a sign that the tides are turning because “real” investors are wanting to get in on the deals!

The 5 most common questions that come up include:

  1. Is this a good time to invest in real estate?
  2. What if the market continues to go down?
  3. Is this a good deal – or type of deal – for me to get involved with?
  4. What’s the best strategy for this market?
  5. How can I protect myself in the current economy?

Let’s take a quick look at each of these questions: Continue reading

Real Estate Investing Mistake – Lack of Focus

Real Estate Investing Mistake #1: “Focusing on the Next Shiny Object”

There’s so much information everywhere you turn that it’s extraordinarily easy to get distracted. One “guru” is telling you that – hands-down – foreclosures are the most profitable strategy. Then, another “expert” is saying that foreclosures are frustrating, overworked, and unprofitable and claiming that the best way to make money now is investing in “paper”.

So, what’s a new investor supposed to do?

Who’s right and who should you listen to?

The answer may surprise you!

The truth is… just about any market is profitable at any given time. It’s just a matter of finding a system that works and following it… Continue reading

Real Estate Market Trends

I know we always hear that “THIS” is the best real estate market in HISTORY to invest in! (We heard in 2000, we heard it in 2003, in 2007, and even now in 2011). Yet, the real estate cycle has looked somewhat like a heart monitor in the emergency room!

So, what’s the real answer?

IS IT a good time to invest, and SHOULD you get started now in, arguably, the worst economy since the Great Depression?

The answer is YES!

And I’m not going off of any media reports or exhaustive expert research. I’m going off of what real people are thinking and doing.

For example, I’ve had 3 friends contact me from all across the country (Nevada, Texas, Virginia, and Florida) asking for some advice about investing now.

These are people that are SUCCESSFUL business owners and savvy with finances. They’re NOT real estate investors, but they ARE looking at the opportunities that are out there.

THIS is the time to get in… (Before the media jumps on the bandwagon. Before the experts reveal the market’s taking off. It’s when the “real people” are starting to get in the game). And you can too!

Why do I share this with you?

Because when my personal friends call me and ask for advice, I share with them the same fundamental process and system. It’s this exact system…

I’m not giving them a strategy to make $11 Million dollars in the next 7 days… I’m not giving them advice on how to “beat the system”.

It comes down to the fundamentals… But too many investors have lost sight of them which is why they’re losing their shirts or have never gotten off the ground in the first place. Well, you don’t have to!

If you’re FINALLY ready to make real estate work, THIS is the complete roadmap… It’s the same information I paid $3997 for in 2003. And it’s the same stuff that’s worked for decades all across the country.

By the way, people have asked me what training I took when I started?

Here’s the truth. I took a Robert Allen class offered by a training company. I went on to IMPLEMENT, and then to teach that same training alongside my own instructors. And here’s your chance to get your hands on the SAME information. SO, it all comes down to this:

The RIGHT System + Focused Action!

What’s the Biggest Obstacle That’s Holding You Back from GREATER Success In Real Estate?

We’re in the process of redesigning the Real Estate Training Academy from the ground up to better serve you, and to provide you with the missing pieces that are keeping you from achieving your real estate investing goals.

Please take a moment to let us know the single biggest thing that’s affecting your success!

The truth is, each and every one of us has obstacles that are keeping us from getting to the next levels in our business. We’re all just at different levels IN our businesses…

We’ll go ahead and do our best to address all of the responses over the next few weeks!

If you’re having a hard time coming up with something, just fill in this blank:

“Heather, if I could only _______________________,
I could achieve the success I want in real estate!

Absentee Owner Marketing Real Estate Course

This comprehensive real estate course opens the door to one of the most effective markets for real estate investing: absentee owners.

This training, you’ll discover:

  • Why absentee owner marketing is one of the most profitable niche markets you can tap into
  • How to get motivated sellers calling as early as NEXT Wednesday
  • The single most important thing that you need to know when it comes to contacting absentee owners
  • How to eliminate time-wasters and focus only on those sellers that have equity, and are interested in selling their property quickly
  • how to convert dead absentee owner leads into a positive return on your marketing investment
  • And much, much more.

Course contains: 57-page digital training guide, audio training, absentee owner blueprint & process map, “dead leads” marketing fee, sample letters

Training created by Heather Seitz, Real Estate Training Academy

5 Reasons to Invest in Probate Property

Probate real estate is one of the most untapped – and profitable – real estate investing niches out there today.

Most investors never consider probate because they either don’t know the niche is out there OR they simply misunderstand it. What this means for you is that there’s a goldmine of opportunity… and the opportunity to serve a market that’s largely underserved.

  1. No competition
    Unlike many of the other markets, there’s VERY little competition with probate investing. Sure, there may be a few other investors talking to the same owners, but NOTHING like some of the other markets. PLUS… with this niche, it PAYS to be nice (you can eliminate your cut-throat competition just by being genuine).
  2. Works in every market.
    Buyers market… Sellers market… it doesn’t matter! There are always going to be probate deals. People always pass away and estates always need to be probated…
  3. Handsome paydays.
    My average paydays are well into 5-figures. And that’s just for WHOLESALE deals. I’ve made as much as $32,000 from a single wholesale deal on a $92,000 property.
  4. Help (I mean REALLY help) people that need you!
    If you’re a little bit of a “softer” personality, this is THE niche for you. You get the chance to really help people that need you. It’s not always about the money. And I can tell you that some of my MOST rewarding closings have been probate deals where the seller looks up and me and from the bottom of their heart, they say “thank you. I can finally move on”.
  5. Multiple streams of income
    There are many other ways to make money with probate JUST in doing what you’re already doing. A few hundred dollars here and several thousand there. Smart investors know that the key to success is leverage. And probate gives you that opportunity.

Claim your access to a FREE EXCLUSIVE video that reveals the secret strategies, tools and tactics that savvy real estate investors are using to create quiet fortunes through investing in probate (http://www.theprobateprofitsystem.com)… and how to generate consistent 5 and 6-figure pay days with probate property.

To use this article on your own website, include the following: To access a proven probate model, where you’ll learn how to find the right leads, select the ideal seller candidates, get your letter opened, and craft a compelling letter that gets a HUGE response, visit Probate Profit System at http://www.theprobateprofitsystem.com.

Getting Started In Real Estate Investing

Real estate investing is really simple if you simply follow the basics. The problem is that we have the tendency to complicate things more than they really need to be AND that we over-think things too much. We get “too much” specialized knowledge that it begins to cripple us from ever getting started in real estate investing.

When I started out in the business, I made a commitment that I had to implement at least one thing from any home study course I purchased, event I attended, or book that I read before I could buy something else.

You see, we all tend to keep looking for the “magic pill” to riches in real estate and no such thing exists. You need to actually take action and apply the specialized knowledge that you are getting — not simply go from strategy to strategy, never actually implementing anything.

In addition, when you take this piece meal approach to getting started in real estate investing, you often get contradictory information, which makes you start to question if a strategy will work. Continue reading

Getting Started in Real Estate

Real estate investing is really simple if you simply follow the basics. The problem is that we have the tendency to complicate things more than they really need to be AND that we over-think things too much. We get “too much” specialized knowledge that it begins to cripple us.

When I started out in the business, I made a commitment that I had to implement at least one thing from any home study course I purchased, event I attended, or book that I read before I could buy something else. You see, we tend to keep looking for the “magic pill” to riches in real estate and no such thing exists. You need to actually take action and apply the specialized knowledge that you are getting — not simply go from strategy to strategy, never actually implementing anything. Continue reading